Build a high performing, experimental culture that thrives through change
You want your leaders and teams to take bold risks and unlock serious transformation. But they’re stalling, feeling overwhelmed with change fatigue instead.
Designed to help you feel change ready, my keynotes, workshops and coaching sessions equip your leaders and teams with the tools they need to lead with clarity and confidence, and build an experimental culture that unlocks sustainable growth.
TRUSTED BY BRANDS AND CLIENTS
to help leaders drive real sustainable change.
experimental culture
/ɪkˌsper.ɪˈmen.təl/ /ˈkʌl.tʃər/
An environment built with the right conditions for smart risk taking to survive contact with reality, and with enough bouncebackability built in to recover if it doesn't.
SPEAKING
Flagship 30-60 minute keynotes for crowds of dozens to 1000+. Designed to quickly equip leaders with fresh ways of thinking and leading teams in times of uncertainty.
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20–60 minute marquee presentations designed to build instant credibility and inspire bold action.
These sessions use sharp strategic frameworks and real-world storytelling to help audiences navigate fear and uncertainty.
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Deep-dive, experiential sessions ranging from 90-minute "bitesized" learning to multi-day custom journeys.
These are visual and kinaesthetic, often utilizing props, bricks, and physical artefacts to anchor the audience's attention.
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I bring a perspective shaped by 17 years of strategy consulting and executive coaching to dynamic group discussions and "Ask Me Anything" (AMA) sessions.
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I have MC'ed events to keep the energy high and the narrative flowing, ensuring that your event’s core themes—like innovation and transformation—stay front and center for the audience.
Speaking Formats:
WORKSHOPS
Experiential sessions designed to help teams communicate and collaborate better, take bolder action , and sustain change long after the slides are put away.
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A deep dive session designed as a crash course introduction on the topic you picked.
Each session is interactive, with teams expected to learn by doing, and reflecting on what they’re learning.
They can be delivered virtually or in person. -
A more in depth look at the topic of your choice. Expect the team to go past the basics and into more customised learning that’s tailored to where they are today.
These sessions are better in person. -
This is where we might combine a couple of topics to give your team a richer learning experience.
For example, you might choose to pick Connection and Clarity for a leadership offsite to build trust in the leadership group before we deep dive into shaping a new strategy.
These sessions are better in person. -
These are helpful when you want the team to go beyond the basics, and apply and sustain what they’re learning over a longer period of time.
You could choose to prioritise one topic over multiple series, for example prioritising Connection over a series of sessions for a newly shaped leadership team. Or you could choose more than one topic if that’s what the team needs.
These sessions can be delivered online or in person.
Workshop Formats:
CONSULTING
4–12 week time boxed deep dives for when you can’t afford confusion during a reorg, merger, or strategy shift. Designed to support you build the right plan for the current conditions of your organisation.
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4–12 weeks
Best when you’re going through a specific shift—like a reorg, merger, strategy change, or big leadership reset and you need a clear roadmap fast.
I help you:Diagnose what’s really happening underneath the surface.
Co‑create a practical, step‑by‑step plan.
Embed the first few changes so things start to stick.
We work in a tight 4–12‑week window, with regular check‑ins and clear milestones, so you get focus without endless commitment.
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Quarterly or rolling
Best when change is continuous—new projects, evolving priorities, or shifting teams—and you want a trusted partner on‑tap.
I help you:
Stay aligned across multiple initiatives.
Adjust course quickly when conditions change.
Keep your experimental culture alive across the organisation.
You typically book in a certain number of days per month, so we can think ahead, respond to what’s coming, and avoid constant firefighting.
Consulting Formats:
EXECUTIVE COACHING
Coaching gives you the clarity + confidence you need to lead your team through change (without losing yourself along the way). This bespoke support available by application only.
Coaching Formats:
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4 x 90min sessions
These sessions are not for the faint hearted! They are in-depth sessions where we explore your values, your vision, your priorities, your goals and what’s standing in your way.
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2 x 50min sessions
By now you should be clear on your goals, your priorities and your blockers. In this phase of the programme, we get tactical.
We’ll design experiments to start moving the needle on some of your priorities, and we’ll test out different ways to shift your perspective around some of the negative beliefs that might be holding you back.
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2 x 50min session
In these sessions, we’ll start building the tools, systems and habits you need to double down on what worked for you so far.
That way if we decide to stop working together for now, you’ll have the right infrastructure and support in place to keep your momentum going.
STOP THE STUCKNESS
START THE TRANSFORMATION
Change doesn’t happen in slide decks.
Or because you asked your team to show motivation.
It happens when you intentionally build the right environment for everyone to feel brave enough to take action.
That’s where I comes in. I partner with complex organisations to equip leaders and their teams with the right tools to navigate change with confidence.
Which topic would help your team the most right now?
WHAT CLIENTS SAY
We were provided an open and inclusive space to step outside of the day-to-day and take time to focus on what's important to you. It was the first time I'd participated in an experiential workshop like this one. It was a really fun and informative way to explore our desired outcomes in a very different way.
-Deborah, Director at Publicis Groupe
Amale is a brilliant speaker. She shared hugely valuable insights and created fantastic engagement. Everyone really enjoyed her talk.
-Dr. Yuliana Topazly MBE, Event Organiser
As a relatively new team in the company, we needed help building connections and aligning on a common strategy. The Brick Coach session proved invaluable in achieving these goals. Through interactive exercises, we not only deepened our understanding of each other's strengths and perspectives but also successfully aligned our goals and vision. The session facilitated collaboration, it helped us think more innovatively, and gave us confidence and creativity to tackle challenges head-on.
-Andi, Strategy Director, Chalhoub Group
We’re a big distributed team across many offices - NY SF MIA - so we don’t get many chances to CONNect or collaborate on a vision for how to make work 10X. Amale’s session was so so special. super fun and a valuable learning for us.
- Maria Potoroczyn, Director, Innovation
Amale is a fantastic design x digital x strategy leader and I had the absolute pleasure of working together on transformation initiatives at Levi Strauss and Gap Inc. Thoughtful, creative, customer focused, reliable and courageous!
-Mark Stevens, Chief Digital & Technology Officer
speaker .
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speaker . author. consultant. coach. facilitator.
Amale Ghalbouni
(pronounced ah-maal)
Transformation Strategist | Executive Coach | Founder, The Brick Coach | Global Keynote Speaker
For almost two decades, Amale has transformed global brands by turning risk-averse cultures into experimentation engines. From strategy consulting at FTSE 100 firms to founding The Brick Coach, she now equips restless leaders to lead change-ready teams that move faster, together. She has worked with companies like Levi’s, UBS, Ralph Lauren, Generali, Visa, Microsoft, LSE, and many more.
Questions I get asked
I tried to cover the most common questions I get asked. For anything else, please feel free to drop me a line.
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Every team’s starting point is different, so the right service depends on where you’re stuck and what you want to change. If your team is struggling to communicate, you might need coaching or consulting to build clarity and alignment. If you’re stuck in planning mode and need to start experimenting, workshops can help you take smart, structured risks. And if you want to shift mindsets across the organisation, a keynote can reframe how people think about change and experimentation.
We use the 5 Conditions for Experimental Teams from the Experimental Toolkit to map where your team is strongest and where it needs support:
CONNECTION (The Harness) – Makes it safe to speak the truth early, while it’s still cheap to fix.
CLARITY (The Landing Direction) – Align on goals and OKRs so you can stop escalating and start owning.
CURIOSITY (The Equipment Check) – Solve the real problems, not just the loudest symptoms.
COURAGE (The Jump) – Move from planning to decisive, smart risk‑taking.
CELEBRATION (The Landing) – Turn outcomes into visible, repeatable learning—win or miss.
Based on where your team sits on these five conditions, I can guide you towards the right mix of coaching, consulting, workshops, or speaking so you’re not just “doing sessions,” but actually building a high‑performing, experimental culture.
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Executive coaching is best for leaders who are leading complex teams through change and want support without being told what to do. If you’re feeling overwhelmed, stuck in patterns, or unsure how to translate strategy into action, this is for you. It’s designed for those who want someone to think alongside them, not manage them.
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With almost two decades experience in consulting means I am completely sector agnostic. I have worked across financial services, insurance, retail, travel, experiential, media, heavy industrials, and so so many more!
At the end of the day, leaders and teams are going through similar challenges across the board, and my ability to take learnings from one industry to the other is what makes my talks universally applicable. -
I design experiential workshops that help teams communicate and collaborate better, take bolder action, and sustain change long after the session ends. Formats range from one‑off alignment sessions to a series of experiments that test new ways of working, tailored to your team’s size, context, and goals.
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Yes! I run workshops, deliver keynotes, and have fireside chats remotely. I’ve spoken at large global events remotely, but screenshots of the event don’t really do the sessions justice, do they?
If you’re planning a remote session, please mention that in your enquiry -
I deliver 30–60‑minute keynotes that help leaders and teams rethink risk, change, and experimentation in practical ways. Instead of generic inspiration, you get fresh frameworks and concrete strategies for leading through uncertainty, building trust, and creating an environment where people feel safe to act.
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Consulting leadership workshops are experiential sessions designed to help leaders and teams navigate change, build clarity, and lead with confidence. I combine strategy consulting with hands‑on facilitation so you don’t just talk about change, you design and test it in real time.
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Leaders need to be actively involved, not just observers. The most effective workshops bring the right people into the right room at the right time so decisions are owned collectively. If you want to see real change, leaders should participate in shaping the direction, not just consume a report.
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Yes. I design workshops for executive teams, cross‑functional squads, or full departments, adjusting the content and tools to their level and context. Whether you need a high‑level leadership offsite or a hands‑on team‑building session, the format adapts to your needs.
Want organizational "stuckness" off your plate?
Chat with me and see how we can take team stalling off your plate, for good.