FOR WHEN THE GEARS ARE GRINDING AND YOU CAN’T AFFORD YOUR TEAM STANDING STILL.
I DIAGNOSE THE REASONS YOUR TEAM IS PLAYING IT SAFE SO WE CAN STOP FIRE-FIGHTING AND START PERFORMING.
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I don't guess. I use a proprietary diagnostic to find exactly where your team is leaking energy. I look past the symptoms, like endless meetings and "corridor DMs", to find the systemic reasons your people are playing it safe. By mapping how your team actually works, I help you see the real conditions you’re working in, not just the idealised version, so you can stop guessing and start designing with clarity.
How I Work
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By bringing the right people into the room at the right time, I help you shape the solution together, so it doesn’t feel like something that’s been done to you, but something your team truly helped build and believes in.
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By designing simple, repeatable practices into your day‑to‑day, I help you turn new ways of working into habits, so the changes you make today don’t just disappear after the project ends, but actually stick in your culture.
My approach to organisational transformation drives four key outcomesWhat we can unlock together
When something big is shifting, a new strategy, culture, reorg, or merger, you can’t afford the confusion or "stuckness" that kills your transformation before it’s even made contact with the organisation. My approach to transformation doesn’t end with a slide deck; it delivers sharp strategic insights and actionable steps that you can embed in your business immediately.
And the best part? It’s co-created with your team, so everyone is aligned on where you’re headed, and owns the roadmap to get there.
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By designing realistic milestones and clear priorities, I help your team move faster without burning out, so you can make meaningful progress without sacrificing focus or people.
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By bringing the right people in the right room at the right time, we make sure your team has a say in the direction the company is going, so they can own that roadmap going forward.
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By surfacing hidden risks and testing new options early, I help you prepare for what’s coming, not just react to what’s already happened, so your team can adapt quickly when the world shifts again.
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By creating safe spaces to try small bets and learn fast, I help your team build confidence in experimenting, so taking smart, experimental risks becomes the normal way you work, not the exception.
WHAT CLIENTS SAY ABOUT WORKING WITH ME
The Brick Coach team take complex issues and make them simple to understand and implement. Our team particularly loves the clarity around ownership and responsibilities, and feel the new processes we co-created will really help them day-to-day.
Phil, Marketing Manager
Amale is a fantastic design x digital x strategy leader and I had the absolute pleasure of working together on transformation initiatives at Levi Strauss and Gap Inc. Thoughtful, creative, customer focused, reliable and courageous!
Mark Stevens,Chief Digital &
Technology Officer
Amale is one of those amazing and very rare people that you immediately get along with, while at the same time she understands what you’re on about. I partnered with Amale on several large transformation projects during my time at Ralph Lauren and they were done spotlessly with extraordinary execution. She was a true collaborator but also very quick to resolve anything that is thrown at her while always having great ideas and solutions. Wether it was a super difficult stakeholder or a very complicated situation. I truly enjoyed working with Amale and am looking forward to our next project hopefully sometime soon.
Andi, Head of Product
Consulting formats that fit your pace
Whether you need a 4–12‑week deep dive or an ongoing retainer, I design consulting engagements that match how fast your world is moving.
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Best when you’re going through a specific shift—like a reorg, merger, strategy change, or big leadership reset and you need a clear roadmap fast.
I help you:Diagnose what’s really happening underneath the surface.
Co‑create a practical, step‑by‑step plan.
Embed the first few changes so things start to stick.
We work in a tight 4–12‑week window, with regular check‑ins and clear milestones, so you get focus without endless commitment.
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Best when change is continuous—new projects, evolving priorities, or shifting teams—and you want a trusted partner on‑tap.
I help you:
Stay aligned across multiple initiatives.
Adjust course quickly when conditions change.
Keep your experimental culture alive across the organisation.
You typically book in a certain number of days per month, so we can think ahead, respond to what’s coming, and avoid constant firefighting.
FAQs
If you have anything else on your mind that I haven't answered for you here, just get in touch-
My consulting helps complex organisations navigate change through a structured 4–12‑week deep dive or ongoing retainer.
I help you diagnose what’s really happening, co‑create a clear roadmap with your team, and embed new ways of working so transformations don’t just look good on paper, they stick in your culture.
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Consulting can be a focused 4–12‑week sprint for a specific shift (like a reorg or strategy change) or an ongoing retainer when change is continuous.
The length depends on your pace and complexity: short sprints give you clarity fast; longer partnerships keep you aligned as conditions evolve.
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No two organisations are stuck in the same way, so I don’t offer cookie-cutter solutions. After we’ve diagnosed the friction and prioritised your projects, I create a bespoke path to alignment.