Are you caught in the Big Freeze?

If you have asked your team to "be bolder," "take ownership," or "be proactive" and it simply hasn't stuck, you aren't facing a motivation problem, you’re facing an environmental problem.

You’re not alone: only 31% of leaders feel equipped to lead change, meaning the environment around your team is amplifying their fear of change.

Experimental will help you break that cycle.

EXPERIMENTAL

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The Experimental Culture Toolkit:

Build the five conditions your team needs to feel safe enough to try, clear enough to aim, and supported enough to recover when things go sideways.

The Experimental Change Method:

Stop the eighteen-month planning cycles and start taking action, with a repeatable process to pick and size change that survives contact with reality even inside a risk averse organisation.

This book moves you from theory to action using two core frameworks:

You’ll deep dive into 2 key frameworks to turn your change fatigued team, into a high performing change-ready one:

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speaker .

author.

consultant.

coach.

facilitator.

speaker . author. consultant. coach. facilitator.

Amale Ghalbouni

(pronounced ah-maal)

Transformation Strategist | Executive Coach | Founder, The Brick Coach | Global Keynote Speaker

For almost two decades, Amale has transformed global brands by turning risk-averse cultures into experimentation engines. From strategy consulting at FTSE 100 firms to founding The Brick Coach, she now equips restless leaders to lead change-ready teams that move faster, together. She has worked with companies like Levi’s, UBS, Ralph Lauren, Generali, Visa, Microsoft, LSE, and many more.

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10 Things This Book Will Teach You

  1. Learn how to break The Big Freeze and shift your team from a state of defensive self-protection into a productive Free Flow where initiative is the default.

  2. Learn how to build deep connection to turn relative strangers into teammates who trust each other enough to share uncomfortable truths while they are still cheap to fix.

  3. Learn how to achieve radical clarity by defining direction, priorities, and guardrails so your team can make high-quality, autonomous decisions without constant escalation.

  4. Learn how to master the discipline of curiosity to ensure you are solving the right root causes rather than just fixing loud, recurring symptoms.

  5. Learn how to close the "Say-Do Gap" by building an environment where boldness and initiative are genuinely supported and rewarded rather than just requested.

  6. Learn how to run 30-day experimental loops to build more collective courage and proof in one month than a year of planning ever could.

  7. Learn how to identify Ownable fights that sit at the perfect intersection of your personal passion, your team’s capacity, and the organisation's urgent needs.

  8. Learn how to make your changes Backable by finding allies and sponsors willing to spend their political, reputational, and attention capital on your vision.

  9. Learn how to increase Bouncebackability by sizing your risks within Safe Zones to ensure every attempt is survivable and every failure is a painless lesson

  10. Learn how to institutionalise learning through Celebration, making every win, miss, or near-miss visible so your team never makes the same mistake twice

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